Written by Amy Spratt
How pet products became part of interior style, and where we’re leading that movement
There was a time not long ago when pet ownership inevitably meant design compromise.
Plastic bowls. Bright beds hidden under chairs. Crinkly mats shoved into corners.
Today, that mindset is shifting.
Pet parents want products that belong in the home, not just perform in it. They want pet products that feel like homeware.
And at Pet Brands, we’re driving that shift.
The Bigger Picture: Why Pet Homeware Matters
The UK pet market is woven into daily life.
- 60% of British households now own pets, representing over 36 million animals and counting.
- The pet product segment continues growing steadily, with premium accessories and furniture increasingly capturing consumer spend.
- According to industry insight, 61% of UK pet owners prioritise their pets’ needs above their own.
This means pet product buyers care deeply about both function and feeling. and increasingly, about how products sit within the home aesthetic.
Design Meets Lifestyle: Banbury & Co
With Banbury & Co we’ve been crafting pet accessories that reflect exactly that shift:
- Stylish dog beds in neutral, home-friendly tones
- Elegant collars, feeding mats, treat tins and textiles that complement living rooms and interiors
- Products designed to feel as curated as cushions and candles
Banbury & Co solves a pet need and it looks good doing it. Their pieces live comfortably in our interiors, marrying practicality with sophistication in a way that feels natural, not competing.
Licensed Charm: Cath Kidston Pet Range
We partnered with Cath Kidston to bring a timeless, quintessentially British aesthetic into pet products.
The Cath Kidston pet range blends iconic prints with everyday functionality; everything from beds and blankets to collars and leads.
Why it matters:
- Puts design values first, so pet products feel as joyful as your interior accessories
- Uses pattern, colour and classic styling — a refreshing alternative to typical pet gear
- Shows how a lifestyle brand can elevate the perception of pet accessories
This is about letting pets be part of your home’s visual story rather thant an afterthought in a utility corner.
A New Frontier: RHS Pets in the Garden
Perhaps our most exciting expansion yet is the RHS Pets in the Garden home & garden range.
Through a licensing agreement with Royal Horticultural Society, we’ve created a first-of-its-kind proposition that brings pet products into the heart of garden lifestyle and home décor.
This partnership taps into two deeply aligned consumer passions; pets and gardens, and meets the need for products that work beautifully in outdoor living spaces:
- Durable yet stylish outdoor pet beds, feeding stations, toys and accessories
- A cohesive design language that extends RHS’s established home/lifestyle aesthetic
- A range that supports well-being, natural materials and outdoor comfort
For consumers, it means pets are completely emersed in garden enjoyment.
What This Shift Means for the Industry
Pet products are moving beyond utility into lifestyle. The evidence is everywhere:
- The pet furniture market is growing as pet ownership rises; consumers want beds, loungers and furniture that look premium.
- The industry overall is projected to continue expanding, with retailers reporting rising revenue even in segments traditionally dominated by function-first products.
- Design-led products are increasingly demanded by owners who view pets not as accessories but as family members whose belongings should feel at home.
At Pet Brands, we see this not as a trend, but as a lasting redefinition of the category.
What This Means for Retail and Brands
To succeed at this convergence of pet & home:
✅ Design should be intentional — home-friendly palettes, materials and forms matter
✅ Licenses and lifestyle collaborations elevate perception (see Cath Kidston and RHS)
✅ Story-led merchandising wins — products styled in real spaces, not isolated utility shots
✅ Packaging should mirror homeware cues — muted tones, premium typography and aspirational imagery
This goes beyond pet supplies. It’s about building collections consumers are proud to display, not hide.
The Future of Pet Homeware
We’re now in an era where:
- Pets have spaces in the living room
- Pet furniture is as curated as human furniture
- Garden pet gear enhances outdoor lifestyle aesthetics
And brands that embrace this, with design-led thinking and lifestyle resonance, will capture both hearts and homes.
Not pet versus home.
Pet integrated with home.