Pet Brands is an industry leader in the innovation, design and distribution of food, accessories and treats for pets and wild birds. As well as producing its own brands and managing licensed brands, Pet Brands exports to 58 countries around the world. The company, based at its Innovation Centre in West Yorkshire, has long-standing partnerships with major retailers and is responsible for producing market leading bespoke and innovative own-label ranges as well as product and brand consultancy services for brands and retailers.

Ravi Sharma

Executive Director

Ravi Sharma is an accomplished business leader with extensive expertise in strategic growth, acquisitions, and corporate turnarounds. He holds a Master’s degree in Accounting and Management and has dedicated his career to fostering innovation, driving operational and financial excellence, and revitalising businesses through a pragmatic, hands-on approach.

In 2009, Ravi co-founded Pet Brands, which evolved into a leading pet accessories business, earning recognition in The Sunday Times Fast Track 100 in 2015 and 2016, as well as The Sunday Times Export Track in 2016 and 2017. This success provided the foundation for his continued leadership in the pet sector and the broader consumer goods industry.

Since establishing Paramount Retail Group, Ravi has been instrumental in shaping the company’s long-term strategy and driving its expansion into a £120 million enterprise. In 2018, he led the turnaround of Vital Pet Group, one of the UK’s largest pet product wholesalers, strengthening its operations, supplier relationships, and commercial strategy to enhance support for over 4,000 independent retailers. More recently, in 2023, he spearheaded the acquisition of four major online pet retailers—Fetch, MedicAnimal, Pet-Supermarket, and PetMeds—alongside premium pet food brands Bob & Lush and Canine Choice. This expansion has further reinforced Paramount Retail Group’s position in the pet sector, adding over £50 million in turnover and broadening its customer base.

Ravi has demonstrated a strong track record in business transformation, having played a pivotal role in revitalising renowned brands such as Bristows of Devon, Montezuma’s Chocolates, and, more recently, Saltaire Brewery and Bartoline International. His approach prioritises operational efficiencies, innovation, and market repositioning to drive sustainable long-term success. Ravi remains committed to fostering innovation and strategic expansion, ensuring that Paramount Retail Group and its portfolio businesses continue to evolve in response to shifting market dynamics while delivering exceptional value to their partners and customers.

I’ve been with Pet Brands for 17 years, and I absolutely LOVE my job! I get to work with an amazing team who share my passion for all things pet-related, and no two days here are ever the same. Whether I’m pioneering innovative solutions for pets and their owners or collaborating with our retailers to help them develop their own private-label product ranges, I love the variety my role brings. The freedom to be creative makes every day exciting and rewarding.

Outside the office, I’m Mum to two children, a dog and a cat, and I spend as much time outdoors as possible. My weekends are often spent at our caravan on the East Coast or planning our next holiday – we love travelling as a family and are currently working our way through our bucket list of dream destinations.

My role at Pet Brands is to manage the marketing and activation of all our own label and licensed brands as well as support on customer development projects. From concept to activation, I ensure each brand is positioned and brought to market eectively. I have worked in the pet industry for 10 years and absolutely love it!!!! My favourite thing about working here is the variety; one day it’s activating a new range of bedding, the next we are making new concepts for dog treats! My life outside of work is looking after my animals. I have 3 dogs, 7(!!!) rescue cats, 2 rescue rabbits and 2 horses. Favourite animal: Dog

As Key Account Manager, I work with major retail chains to drive customer expansion,  building and maintaining strong relationship, with a wealth of pet products and brands to offer clients my days are filled which in turn means the weeks are never dull and fly by!

Please meet  below Midnight our Mini Rex rabbit, who has free run of our garden and rules the roost.  My daughter and myself are still under negotiation with Husband/Dad to introduce a puppy into our family, we will hopefully win him over in the end.

Since joining Pet Brands in 2022, I have progressed to Operations and Supply Chain Manager, overseeing the seamless flow of products from sourcing to delivery. I thrive in the ever-changing, dynamic world of supply chain management, where every day presents new challenges and opportunities to optimise processes, improve efficiencies, and ensure our customers receive the best possible service.

My role allows me to work closely with various teams across the business, from procurement and logistics to warehousing and customer service, ensuring that every aspect of our supply chain runs smoothly. Whether it’s forecasting demand, managing supplier relationships, or implementing new strategies to improve our operations, I enjoy the fast-paced nature of what I do.

When I’m not navigating all things Pet Brands, you’ll find me lost in a good book, curled up with my cat, or embracing the joys and adventures of mum-life with my daughter. I love making memories with my family, whether it’s exploring new places, enjoying the outdoors, or simply spending quality time together.

Have a passion for pets? Do you share our values of innovation and customer obsession? We are always interested to hear from people who would love to join the pet brands team! Send your CV to careers@paramountretailgroup.co.uk