Pet Brands is proud to unveil Max Fusion, a new line of high-performance dog toys made using Nike Grind — a proprietary recycled material from Nike. This collection is exclusive to Pet Brands and represents a powerful fusion of sustainability, brand cachet, and market demand in the pet category.
Retailers and distribution partners now have the unique opportunity to offer consumers a first-of-its-kind dog toy collection that intersects three unstoppable forces: premium branding, sustainability, and the explosive growth of the pet care industry.
Why Max Fusion Is a Smart Business Move
Brand Power That Sells
Max Fusion leverages the globally recognised Nike Grind brand — a name synonymous with performance, innovation, and sustainability. This instantly elevates the perceived value and shelf appeal of the collection, driving shopper interest and trust from day one.
- Exclusive to Pet Brands: This collection cannot be sourced elsewhere, giving our retail partners a distinct edge in the market.
- First-Mover Advantage: Be among the first to offer a dog toy made with Nike Grind – a highly recognisable brand material with built-in consumer loyalty.
Sustainability Consumers Can See
More than 70% of Millennial and Gen Z pet owners say they prefer sustainable products when available. Max Fusion delivers on that expectation with visibly recycled components and eco-conscious branding that speaks directly to modern pet parents.
- Toys made from recycled Nike footwear and apparel waste
- Packaging that highlights the sustainability story to drive conversion at shelf
Built for Retail Success
Max Fusion isn’t just designed for dogs; it’s designed for sell-through. Every element of the line has been optimised for visual impact and in-store storytelling.
- Retail-ready packaging with bold branding and sustainability messaging
- Planogram support and in-store merchandising solutions available
- Digital assets for e-commerce and social campaigns provided
Max Fusion brings a collection of impactful USPs to the category
- High-Quality, Durable Toys: Designed for long-lasting play and reduced replacement cycles
- Distinct SKUs: A range of shapes and functions to suit multiple dog sizes and play styles
- Premium Positioning: Justifies higher price points and attracts eco-conscious shoppers
- Supported Launch: Backed by integrated marketing, influencer support, and PR
Join the Max Fusion Movement
This isn’t just a product launch, it’s a strategic opportunity to bring together purpose-driven innovation and consumer-ready design in one exclusive offering.
Max Fusion is available now for ordering through Pet Brands. Talk to us today about availability, pricing, and merchandising support.
Let’s lead the way in sustainable pet innovation — together.
Contact us at sales@petbrands.com to get started.
